Comments for Christina Tierney http://www.christinatierney.com A Personal Vision Wed, 11 Jan 2012 17:53:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Digital Brand Strategist – Why You Need One. by Christina Tierney http://www.christinatierney.com/2011/11/18/digital-brand-strategist-why-you-need-one/comment-page-1/#comment-165 Christina Tierney Wed, 11 Jan 2012 17:53:29 +0000 http://www.christinatierney.com/?p=1795#comment-165 Interesting comment. In the early days of blogging, none of use were doing it for compensation. No one expected to be paid for a log of web entries on personal topics, interestes, or maybe even rants. The purist form of blogging is self expression - the opportunity to self publish without constraint or editorial control from someone else. It's in the last say 2 or 3 years that we see "professional" blogging. Corporations are "getting it" and realize that content is extremely important in any digital brand strategy, especially where Search Engine Optimization is important for product sales, brand amplification. Deciding to "blog" for a living is not the best idea IMHO. The dollars will never be there. Mommy Bloggers are often targeted for product reviews, asked to share opinions on sites and services. Creating content for major SEO houses to push and manipulate search results is a tough gig...and again, don't believe that the dollars are there. For a web professional to be relevant and paid for their expertise, it's got to be about the holistic approach to building authentic web presence across the right platforms. It's got to be about transparent Brand Amplification...not product manipulation. Interesting comment. In the early days of blogging, none of use were doing it for compensation. No one expected to be paid for a log of web entries on personal topics, interestes, or maybe even rants. The purist form of blogging is self expression – the opportunity to self publish without constraint or editorial control from someone else. It’s in the last say 2 or 3 years that we see “professional” blogging. Corporations are “getting it” and realize that content is extremely important in any digital brand strategy, especially where Search Engine Optimization is important for product sales, brand amplification. Deciding to “blog” for a living is not the best idea IMHO. The dollars will never be there. Mommy Bloggers are often targeted for product reviews, asked to share opinions on sites and services. Creating content for major SEO houses to push and manipulate search results is a tough gig…and again, don’t believe that the dollars are there. For a web professional to be relevant and paid for their expertise, it’s got to be about the holistic approach to building authentic web presence across the right platforms. It’s got to be about transparent Brand Amplification…not product manipulation.

]]> Comment on Brian Solis TV’s Channel by Wrhel Consulting and Design http://www.christinatierney.com/2011/11/22/brian-solis-tvs-channel/comment-page-1/#comment-162 Wrhel Consulting and Design Wed, 11 Jan 2012 10:46:00 +0000 http://www.christinatierney.com/?p=1900#comment-162 <strong>Wrhel Consulting and Design...</strong> […] … great article that everyone should read […]... Wrhel Consulting and Design…

[…] … great article that everyone should read […]…

]]> Comment on Digital Brand Strategist – Why You Need One. by marketing http://www.christinatierney.com/2011/11/18/digital-brand-strategist-why-you-need-one/comment-page-1/#comment-150 marketing Sat, 07 Jan 2012 23:42:44 +0000 http://www.christinatierney.com/?p=1795#comment-150 Hello! It is for the firs time reaching this blog and i found some interesting posts. Reading them I was asking myself some questions. Why some bloggers are working so hard to put usefull information for the public and in the end they realized the compensation is too small? Is it worth it? The people who read this posts understand the volume of work necessary to mentain a blog alive? I really hope so. Hello! It is for the firs time reaching this blog and i found some interesting posts. Reading them I was asking myself some questions. Why some bloggers are working so hard to put usefull information for the public and in the end they realized the compensation is too small? Is it worth it? The people who read this posts understand the volume of work necessary to mentain a blog alive? I really hope so.

]]> Comment on Domino’s YouTube Response by admin http://www.christinatierney.com/2009/04/18/dominos-youtube-response/comment-page-1/#comment-2 admin Mon, 20 Apr 2009 18:27:51 +0000 http://www.christinatierney.com/?p=529#comment-2 Wanted to leave a quick comment on some additional conversation regarding the Brand Questions. Media Bullseye had a great Radio Roundtable... <blockquote>Jen Zingsheim and guest co-host Mark Story welcomed special guest Beth Harte, from The Harte of Marketing blog. The Roundtable discussed the Domino's crisis response (or lack thereof) in light of some creative teens, the timing of the rise of social media, and the inadvertent "brandjacking" by capturing publicly-available content. Click here to listen to the 33-minute discussion. http://mediabullseye.com/mb/mp3/Roundtable041709.mp3</blockquote> Wanted to leave a quick comment on some additional conversation regarding the Brand Questions. Media Bullseye had a great Radio Roundtable…

Jen Zingsheim and guest co-host Mark Story welcomed special guest Beth Harte, from The Harte of Marketing blog. The Roundtable discussed the Domino’s crisis response (or lack thereof) in light of some creative teens, the timing of the rise of social media, and the inadvertent “brandjacking” by capturing publicly-available content.

Click here to listen to the 33-minute discussion.

http://mediabullseye.com/mb/mp3/Roundtable041709.mp3

]]>